Audience Analysis Template (Apple iWorks)

30 page iWork Pages template and a Numbers spreadsheet with 130 entries. Use this template to learn more about the target audience for your projects and what they want to achieve, for example, read your user guide, visit your website or buy your product.

Purpose

• Identify how your audience benefits from your product, service, or project.
• Identify the results you want to achieve for the target audience.
• The current attitude towards your products/services.
• Identify the gap between the current state (where you are now) and the desired result.
• Determine the target audience’s level of interest in or motivation for using your product or service.
• Capture their preferences for giving and receiving information.
• Define a target audience profile (TAP) of your business.

Content

• Audience Analysis Template – iWork Pages (30 pgs)
• Audience Analysis Worksheet – iWork Numbers